Asics America has partnered with Channel IQ to help manage their minimum advertised price (MAP) policy across online channels. This partnership provides Asics with an unparalleled view into pricing across all online retailers selling their products, allowing them to react quickly to disruptive pricing in the online marketplace.
Channel IQ is a specialist in online price monitoring, brand protection, and channel
management software applications.
Asics is proud to work with Channel IQ and welcome their assistance in managing our UMAP Policy, says Tracy Paoletti, vice president of sales, Asics America. With the web marketplace constantly changing and evolving, we need to be proactive in identifying UMAP violations and shutting down unauthorized retailers. Partnering with Channel IQ will enable us to protect our premium product and our brand with our family of online retailers.
Channel IQ gives manufacturers like Asics unprecedented visibility into online pricing and provides a solution to support, manage, and enforce their strategic retailer programs. This new insight into online pricing will allow Asics to quickly and accurately spot unauthorized discounting that can erode their brand positioning and value in the marketplace and damage sales for their network of authorized retailers.
Channel IQ is proud to be able to work with Asics to support their authorized online retailer strategy, says Wes Shepherd, Founder of Channel IQ. By adopting our investigation and intelligence tools, they are strengthening their commitment to their valued online retailers, and improving their customers online buying experience. They are a great example of a brand proactively supporting their online channel.