Asics America Corp. announced that effective April 1, Kevin Wulff will become CEO of ASICS America Corporation when Nobuo Oda, current CEO retires. Wulff joined Asics as chief operating officer in August 2010 and added the president to his title in February 2011 with the retirement of Rich Bourne.
He will retain the title of president.
Oda will remain as a board member for ASICS Corporation (Japan) and as an advisor to ASICS America. Oda is looking forward to returning to Japan and spending more time with his family.
“I pass the CEO title on to Kevin Wulff who has spent the last eight months learning the business and will be a great leader for ASICS America. I have greatly enjoyed my experience in the U.S,” says Nobuo Oda.
“I am honored to take on this new role and look forward to building upon the current ASICS momentum and to achieve the company's ambitious brand and business goals for the future,” says Wulff.
Key initiatives for Wulff moving forward include the launch of the 33 collection, a lightweight footwear collection that encourages natural foot movement, the expansion of the apparel and accessories line and a new distribution center that will improve service to retailers and consumers.
Prior to ASICS, Wulff's previous experience includes: President and CEO of San Diego-based Pony International (2007-2010), President and CEO of American Sporting Goods(2004-2007), CEO and Chairman of the Women�â¬ï¿½s Tennis Association (2001-2003). He has also spent over 10 years at Nike Inc. at the world headquarters in Beaverton, OR and at Nike Canada in Toronto holding various management positions and 17 years at Miller Brewing Company in Milwaukee, WI.
