Ashworth, Inc. has named Tim Cronin, a 26-year sports-apparel sales-and-marketing veteran, as vice president of corporate sales. Cronin will be responsible for leading Ashworth’s Corporate Sales team as well as managing Ashworth’s customer service. He will be working with VP of sales Paul Bourgeois on strategic retail initiatives.


Prior to his new Ashworth appointment, Cronin served as president of Cutter & Buck for one year. He spent 14 years as a President of the Hilton Corporate Casuals Division and VP of Rawlings Sporting Goods Division for K2inc., before his stint at Cutter & Buck. His career has also included stops as VP of Sales at Odyssey Trading (Hong Kong) from 1992-1994, VP GM of Wilson Sporting Goods (1990-1992) and President of the Frank Shorter Sportswear Division of Levi Strauss (1982-1990).


 “I’m very grateful that Ashworth has enough confidence in my ability to hire me as Vice President of Corporate Sales,” says Cronin.


 “It’s a huge plus to be able to have a seasoned industry veteran like Tim join the Ashworth, Inc., team,” says Allan H. Fletcher, Chief Executive Officer of Ashworth, Inc. 

 

The group’s corporate clients will be offered products ranging from Ashworth organic cotton, 100% cotton and cotton/poly hybrids with moisture management, Cronin says, while the complementary Callaway apparel line will have the Signature collection, C-Tech performance line and the high performance X-series. 

 

The Ashworth and Callaway lines are supplemented by the Sunice’s men’s and women’s collection of performance golf outerwear.