Ashworth, Inc. announced today that it has named golf-apparel industry veteran Dick Gianferante as Sales/Product Manager for the companys Montreal-based Sunice Outerwear.
Gianferante, a 35-year golf sales-and-marketing veteran, will be responsible for Sunices total sales and promotional brand execution in the United States and will as oversee 40 Ashworth representatives that carry the sales and distribution for the Sunice brand in the United States.
Gianferante had served as Callaway Golf Apparels Sales Manager, Green-Grass Sales, for the six months prior to his Sunice appointment. Previous to his stint at Callaway Golf Apparel, Gianferante spent five years as Bridgestone Golfs Senior Director of Sales for the U.S. and key foreign markets.
“Dick has really seen the golf industry evolve immensely during his career, and his sterling reputation among his peers, as well as his extensive sales and marketing experience, truly strengthen the brand,” says Allan H. Fletcher, Chief Executive Officer of Ashworth, Inc.