Ashworth Golf, acquired by Adidas Group in 2008, has
launched its first golf footwear line. The brand is now part of its Taylormade
division.
The collection includes the Encinitas loafer ($140; available in tan and black); the
Cardiff golf shoes ($120; available in navy, white and black); the Leucadia saddle
shoe ($90; available in grey, tan and black); and The Ash Standard Issue classic
plimsoll design ($70; available in navy, sand, white and black). The four
footwear styles arrive at retail in early June.
“The uniqueness of golf is that golfers dont just wake
up on a Saturday and decide theyre a golfer that day and then go back to being
a lawyer, insurance salesman, banker, or whatever on Monday,” said Harry
Arnett, vice president and general manager of Ashworth. “It’s always been
more than just a game for those who completely embrace the true golf lifestyle,
and in apparel and footwear that means having products that not only perform
and look great on the golf course but can easily and seamlessly be worn off of
it. Our footwear collection is a great addition to that philosophy and were
sure it will be an instant favorite for true golfers everywhere.”
The footwear release comes on the heels of Ashworth hiring a
resident stylist, Mahjuba Levine. Mahjuba, a San Diego style expert, will
incorporate Ashworth footwear into her style tips, advice and blog to be
featured on Ashworth’s website and Facebook page.
