Lance Armstrong has joined the ownership group at Honey Stinger where he will be collaborating on future product development as well as his endorsement of Honey Stinger energy gels, bars and organic chews.

 

Armstrong also has part ownership in SRAM, FRS, Trek Bicycle and was also an original investor in Active.com.

 

Armstrong first met Len Zanni, Honey Stingers marketing director, when they teamed up to race the 12 Hours of Snowmass mountain bike race outside Aspen in 2008. The foundation for a new business partnership was hatched over the course of long bike rides and get-togethers with company leaders. Honey Stinger sponsors the Trek-Livestrong U23 team, among other race squads. 

 

Bill Gamber, an athlete/entrepreneur, teamed up with his father William, a honey industry veteran, Bob Stahl, a food product developer, and John Miller, a professional beekeeper, to found Honey Stinger in 2002.

 

I like the whole team-they understand what athletes need and theyre great to work with, said Armsrtrong.  Im excited to be part of the Stinger team and work with them on expanding the products and business.