Ardent, an American-owned company manufacturing high-performance fishing reels and accessories that are made in the U.S.A., has chosen St. Louis-based advertising agency XG-ad as the agency of record for Ardent's promotional and merchandising materials.


“We chose XG-ad to help us because of their expertise in the merchandising/promotional advertising areas,” said Michael J. Brooks, President and CEO of Ardent. We chose XG-ad to help us because of their expertise in the merchandising/promotional advertising areas.”


“XG-ad is honored to help Ardent as they cast their products to anglers across America,” said Kevin Pyles, Principal and CEO at XG-ad. “We can see the dedication that goes into every product Ardent makes. It is our goal to help spread that dedication to the men and women in the heart of America and across the globe who want superior fishing reels and products.”