Tefron Ltd. will launch a joint “Center of Excellence” with Nike, located at Nike's world headquarters in Beaverton, Oregon. The Center of Excellence will focus on integrating innovation and technology into garment manufacturing, on creating first rate products and on leveraging market trends.
Through this joint and strategic partnership, it is intended that Tefron will serve as Nike's primary source in the development and manufacture of Nike's seamless products. The Center of Excellence is the result of close collaboration between Nike and Tefron and will be responsible for all aspects of product commercialization for Nike Global, Seamless and Pro projects.
Yos Shiran, CEO of Tefron, commented on the announcement: “We are very pleased with this strategic step, which we see as a significant milestone in our growing cooperation with Nike. Nike is a world leader in Sport apparel and in the fast growing performance seamless apparel segment. We are excited to be chosen by Nike as its primary source for seamless products, and we see a significant potential to increase our active-wear revenues as a result of this collaboration with Nike upon implementation of this new initiative.”
Tefron manufactures boutique-quality everyday seamless intimate apparel, active wear and swim wear sold throughout the world by such name-brand marketers as Victoria's Secret, Nike, The Gap, Banana Republic, Target, Warnaco/Calvin Klein, Patagonia, Reebok and El Corte Englese, as well as other well known retailers and designer labels.
