Purpose Brands LLC, the parent company of Anytime Fitness, announced a master franchise agreement with ABFit in Riyadh, Saudi Arabia.
“We are thrilled to bring the Anytime Fitness brand to the Kingdom of Saudi Arabia,” said Raed Alarabi Alharthi, investor partner and general manager of ABFit. “Health and fitness are key components of The Saudi Vision 2030 goals, and we are proud to make this investment and expand access to fitness services across the Kingdom.”
Under the agreement, the first Anytime Fitness club in Saudi Arabia is set to open in spring 2026 in Riyadh. Afterward, a minimum of 60 additional clubs — both women’s and men’s branches—will open across the country over the following six years.
“There has never been a better time than now to welcome the Anytime Fitness brand to the Kingdom,” said Asem Abu Eisheh, CEO of Anytime Fitness Saudi Arabia. “The Ministry of Health offers numerous nutrition and physical activity initiatives to support healthy lifestyles; the Ministry of Sports works to increase the percentage of individuals who engage in regular physical activity; and the Ministry of Investment encourages investments in the fitness sector, creating an attractive environment that supports sustainable growth. Working together with these initiatives and continuous efforts from government entities, we look forward to growing a thriving base of Anytime Fitness clubs that help all people across the Kingdom live stronger, healthier and longer lives.”
With the addition of KSA, Anytime Fitness clubs will now operate in 49 countries and territories worldwide.
“As we move with intention to expand the ways Anytime Fitness helps people with their personal health and wellness journeys, this agreement with ABFit and the vote of confidence from the Kingdom is something we deeply respect,” said Stacy Anderson, global president of Anytime Fitness.
The deal also expands Purpose Brands’ presence in Saudi Arabia, with the Anytime Fitness brand joining Orangetheory Fitness, which also operates in the country.
“We are pleased to welcome ABFit as the master franchisor bringing the Anytime Fitness brand to the Kingdom of Saudi Arabia,” said Sander van den Born, executive vice president, International, Purpose Brands. “Together with our broader fitness portfolio presence, we look forward to watching Anytime Fitness contribute in meaningful ways to the overall health and well-being of all its people.”
Image courtesy Anytime Fitness
