Anta Sports signed a five-year franchise deal with Israel-based fashion retailer Castro to officially distribute Anta products and open standalone stores in Israel starting in 2027.
The partnership includes a wholesale distribution license, the opening of stores dedicated to the Anta brand and the launch of a local website, according to Globes, an Israeli business publication.
Castro expects to spend 30 million Israeli New Shekels ($10 m) to support the initiative.
Image courtesy Anta
