Anta Sports Products Limited, which operates retail stores in China for the Anta brand, as well as for Fila, Descente, Kolon Sport, and Amer Sports, reported consolidated sales rose 14.3 percent year-over-year in the first half to RMB 38.54 billion ($5.4 bn).

Anta owns ~52 percent of Amer Sports (AS) shares.

Revenue from the Anta segment reached RMB 16.95 billion, representing a 5.4 percent year-over-year increase. Sales were said to be up in the low single digits in the second quarter.

Revenue from the Fila segment reached RMB 14.18 billion, representing an 8.6 percent year-over-year increase and exceeding market expectations. Anta owns the Chinese license for the Fila brand, with sales reported as up in the mid-single digits in the second quarter.

In addition, revenue from all other brands, including Descente and Kolon Sport but excluding Amer Sports Corp. businesses under Amer Sports Holding, (Cayman) Ltd.’s joint venture, surged 61.1 percent year-over-year to RMB 7.41 billion in the H1 period, reportedly maintaining strong growth momentum and significantly outperforming market expectations.

Other Report Highlights

  • Profitability: The profit attributable to equity shareholders, excluding the gain from equity dilution under Amer Sports Listing, increased by 14.5 percent year-on-year to RMB 7.03 billion.
  • Operational efficiency: Anta’s operating profit margin increased by 0.6 percentage points to 26.3 percent, with margins of 23.3 percent for the Anta segment, 27.7 percent for Fila, and 33.2 percent for all other brands.
  • Cash flow generation: Net operating cash inflow totaled RMB 10.93 billion, with free cash inflow of RMB7.55 billion, reflecting the Group’s stable cash generation capability.
  • Balance Sheet: As of June 30, 2025, the Group held RMB 55.58 billion in cash and cash equivalents, banks deposits, and pledged deposits.
  • E-commerce business: Anta said it continued to optimize its e-commerce platform mix and enhance digital capabilities. E-commerce revenue increased 17.6 percent year-over-year in the first half, accounting for 34.8 percent of overall revenue

Elsewhere in its update, Anta noted that it completed the acquisition of Jack Wolfskin from Topgolf Callaway Brands in early June 2025 and established a joint management team. Anta added, “A three-to-five-year revitalization plan is being formulated, focused on realigning the product and brand framework around the brand’s core values.”

Anta also announced a joint investment with South Korean fashion company Musinsa to establish a joint venture, “Musinsa China,” in which Anta Sports holds a 40 percent equity stake. “Musinsa China” will be responsible for developing the “Musinsa Standard” brand and operating the “Musinsa Store” multi-brand retail concept across the China market.

 Image courtesy Anta Sports Products, Ltd.