Anon, Optics, the maker of goggles, helmets and winter protection, appointed Storm Day Sales as its new sales agency for Colorado, Texas and New Mexico.
The company also announced the launch of AnonOptics.com, a U.S.-based direct-to-consumer site built on Shopify+.
“This move underscores Anon’s evolution from a snowboard-focused distribution model toward a broader presence that reflects the premium, innovation-driven nature of the brand,” said Elysa Walk-Fuller, chief revenue officer at Burton, the parent of Anon.
“With the continued growth of WaveCel helmet technology, MFI magnetic goggle integration, and the launch of our new U.S. eCommerce site, AnonOptics.com, we’re deepening our commitment to both product innovation and service excellence across all channels.”
Image courtesy Anon Optics
