The B.O.S.S. Report has confirmed that American Recreation Products will replace dozens of outside reps with an in-house sales force in 30 days in a bid to cut costs and reach earnings targets of Sun Capital Securities Securities Group LLC. The move is part of a broader reorganization of the company that places all five of its outdoor brands under a new organization called Boulder Outdoor Specialty Group (BOSG) headed by Kelty President Kenny Ballard. Sierra Designs President Paul Gagner has left the company.
The company's brands include Kelty, Sierra Designs, Slumberjack, Ultimate Direction and Wenger.
