Gear bag maker AmeriBag, Inc. has acquired Cerf Brothers Bag Company, which manufactures and distributes HideAway, CampInn and Browning gear lines and renamed the company Cerf Products Inc.


Cerf products are sold by Bass Pro, Dick’s Sporting Goods, Wholesale Sports, Sportsman’s Warehouse, Sports Chalet, among others. AmeriBag’s key domestic retail distribution includes Dillard’s, L.L. Bean and many specialty retailers in the comfort shoe and sporting goods industries.

 

“Bringing Cerf into the AmeriBag family is all about synergy and true growth potential,” said AmeriBag President / CEO and Co-Founder, Irwin Gaffin. “This timely acquisition adds functional high quality branded outdoor and hunting gear to our product line, which can be effectively integrated into our proven business model and rapidly growing global distribution channels. This is a great fit for AmeriBag.”

Cerf brands will be warehoused at the corporate headquarters of AmeriBag in Kingston, NY and distributed through direct sales, online retailers and sporting and outdoor retailers. The company plans to expand its resources and create new jobs at its New York headquarters throughout 2010 in order to further develop all AmeriBag and Cerf product lines.


“The combination of Cerf Products and AmeriBag operations will enable the companies to take advantage of each others’ significant expertise in product design and sourcing,” said CFO Todd Ravinett, “The merger will also improve the operational efficiency of both companies.”


Cerf has made bags and protection gear for the outdoors. Products include daypacks, duffels, wheeled luggage, travel kits, stuff sacks, camping hardware and dry bags. The company designs, sources, markets and distributes bags and related outdoor and hunting products under its own brand names and also for licensee, OEM, and private label programs.