Skins, the developer of developer of two-part interchangeable footwear, will distribute its products online with Amazon.com and Endless.com beginning with the Spring 2009 collection. Amazon.com will offer 24 styles and colors for men and 21 for women. This will represent the most extensive assortment of Skins products offered on the Internet to date. As part of the launch Amazon.com will also feature the Skins product application video to help educate consumers about the new concept.
Mark Klein, President of Skins, commented, “We are very pleased to have entered this relationship with Amazon.com and Endless.com and believe that they will quickly become significant customers for our business. These Internet properties will place our brand in front of millions of new customers and will help create both national and international awareness and brand recognition for our company. We believe that national distributors like Amazon.com and Endless.com are perfect partners for Skins one bone, multiple skin concept, and that the exposure will help educate consumers on the Internet friendly nature of our product line; Namely, once you have the bone, your Skins are guaranteed to fit.”
