Amazon was ranked #1 in customer satisfaction during the holiday shopping season for the eighth consecutive year by ForeSee annual Holiday E-Retail Satisfaction Index.
ForeSee surveyed over 24,000 customers between Thanksgiving and Christmas, asking them to rate their satisfaction with the top 100 retailers. For the second year in a row, Amazons score of 88 is the highest ever attained by any retailer in the study. Amazon also announced today that 2012 was its biggest holiday ever with over 26.5 million items ordered worldwide on its peak day, which is a record-breaking 306 items per second. Also for the second year in a row, Amazons tablet was the most popular item for customers-Kindle Fire HD continued its run as the #1 best-selling, most gifted, and most wished for product across the millions of items available on Amazon worldwide since its introduction 15 weeks ago.
To achieve such high customer satisfaction scores and sustain them over time is a remarkable feat that remains unmatched by any other e-retailer, Larry Freed, author of the study and president and CEO of ForeSee, a customer experience analytics firm.
Amazon also announced its top-selling items for the holiday season, including:
- Sports & Outdoors: SKLZ Pro Mini Basketball Hoop; Mongoose BMX Bike Gel Knee and Elbow Pads; and Razor A Kick Scooter
- Shoes: UGG Australia Women’s Classic Short Boot; Clarks Originals Men’s Desert Boot; and TOMS Women’s Canvas Slip-On
- Watches: Timex Kids My First Outdoor Black Fast Wrap Velcro Strap Watch; XOXO Women’s Rhinestone Accent Gold-Tone Bracelet Watch; and Invicta Men’s Pro Diver Collection Silver-Tone Watch
