Amazon announced Thursday that it saw “record-breaking” sales this holiday season. Popular departments customers shopped in Amazon’s Stores in the U.S. were toys, fashion, home and beauty with more than half a billion total items ordered.

Throughout the season, Amazon offered customers strong deals every day and deeper discounts and more Deals of the Day than ever before during shopping events like Black Friday and Cyber Monday. Some of the best-selling products and brands this holiday season were the Echo Dot, Fire TV Stick with Alexa Voice Remote, Echo Show 5, L.O.L. Surprise! Glitter Globe Doll Winter Disco Series with Glitter Hair, iRobot Roomba 675 Robot Vacuum, HAUS LABORATORIES, Carhartt, AmazonBasics, and Champion items.

“This holiday season has been better than ever thanks to our customers and employees all around the world,” said Jeff Bezos, Amazon founder and CEO. “On behalf of all Amazonians, we wish everyone the happiest of holidays and a fantastic 2020.”

Other highlights include:

  • The best-selling sports items in the U.S. this holiday season included Spalding NBC Street Outdoor Basketball, AmazonBasics Neoprene Dumbbell Pairs and Sets, AmazonBasics High-Density Round Foam Roller, LifeStraw Personal Water Filter, and Razor A Kick Scooter.
  • Some of the most popular fashion brands customers ordered in Amazon’s Stores during the holidays include Carhartt, Champion, Adidas and Amazon Essentials. Millions of cold-weather accessories for the whole family were ordered during the holidays – from well-known brands such as Columbia, Pendleton and Calvin Klein to Amazon Brands such as Goodthreads and emerging brands such as State Cashmere. Snow boots, cozy cardigans and knit beanies were a few of customers’ most loved items this holiday season, along with the customer favorite Orolay down Jacket, better known as the “Amazon Coat.”
  • The best-selling toys in the U.S. this holiday season included the L.O.L. Surprise! Glitter Globe Doll Winter Disco Series with Glitter Hair, Melissa & Doug Scratch Art Box of Rainbow Mini Notes, Nerf N Strike Elite Strongarm Toy Blaster (Amazon Exclusive), Hasbro Connect 4 Game, and Crayola Inspiration Art Case Coloring Set.
  • Some of the best-selling home products in the U.S. included the Instant Pot Duo 80 7-in-1 Electric Pressure Cooker, iRobot Roomba 675 Robot Vacuum, Linenspa 6-Inch Innerspring Twin Mattress, Keurig K-Classic Coffee Maker, Lodge Silicone Hot Handle Holder, COSORI Air Fryer, Brita Ultra Max Filtering Dispenser, National Tree Crestwood Spruce Garland, and Mr. Coffee Mug Warmer.
  • Some of the best-selling products from Amazon Beauty in the U.S. included HAUS LABORATORIES By Lady Gaga: GLAM ROOM PALETTE NO.1: FAME, Eyeshadow Palette, Philips Sonicare – Diamond Clean Classic Electronic Toothbrush, Crest 3D White Dental Whitening Kit, Mario Badescu Drying Lotion, and EltaMD UV Clear Facial Sunscreen Broad-Spectrum.
  • Some of the best-selling electronics in the U.S. included Pokémon Sword for Nintendo Switch, Wyze Cam Indoor Wireless Smart Home Camera, and Samsung 128GB MicroSDXC EVO Select Memory Card.
  • The best-selling pets products in the U.S. this season included SmartSticks Peanut Butter Chews, TEMPTATIONS Classic Cat Treats, and Furbo Dog Camera: Treat Tossing, Full HD Wifi Pet Camera.
  • It was a record-breaking holiday season for independent third-party sellers – mostly small and medium-sized businesses – with worldwide unit sales seeing double-digit year-over-year growth, surpassing a billion items sold in Amazon’s Stores.
  • More people tried Prime this holiday season than any previous year – in fact, in one week alone, more than 5 million new customers started Prime free trials or began paid memberships worldwide. This holiday season, the number of items that were delivered with Prime Free One-Day and Prime Free Same-Day Delivery nearly quadrupled compared to the same time period last holiday season, making this Amazon’s fastest holiday yet.

More details are available here.