Alterra Mountain Company announced that David Flueck assumed the role of chief customer officer and president of Ikon Pass. With over two decades of experience in travel and hospitality, Flueck will lead customer engagement, sales, marketing, and communications for the multi-destination ski and snowboard pass that “connects Alterra destinations with partner mountains.”
“David is a world-class travel and hospitality executive whose extensive experience will help guide the next phase of Alterra Mountain Company’s development,” said Jared Smith, president & CEO, Alterra Mountain Company. “We feel extremely fortunate to add David to our team as we continue to build a unique company driven by our mission to shape the future of mountain adventure for generations to come.”
Most recently, Flueck served as global officer of Loyalty, Cards and New Businesses at Marriott International. There, he created and led the Marriott Bonvoy loyalty program, which serves a reported 270 million travelers worldwide. He also developed a global loyalty “ecosystem” with 31 credit cards and over 60 partnerships. Flueck also spearheaded several new ventures, including Marriott Bonvoy Outdoors and Marriott Bonvoy Boutiques.
“I am incredibly excited to join the team at Alterra Mountain Company and combine my hospitality experience with my passion for the outdoors,” said Flueck, who hails from Boulder, CO. “I look forward to helping shape the future of mountain adventure and building rewarding and extraordinary experiences that inspire and connect guests to our remarkable destinations.”
Image courtesy Alterra Mountain Company
