Alo Yoga has established its first retail presence in France with the opening of two stores in Cannes and Saint-Tropez.
The Saint-Tropez store opened on May 7 followed by the Cannes location on May 11.
The openings come as Alo launched extensive wellness activations in the city, including custom beach installations and yoga/pilates spaces at the Hôtel Martinez pier.
Benedetta Petruzzo, Alo’s CEO of International, said, “Cannes and Saint-Tropez mark a new chapter in how Alo shows up in Europe. There is a particular rhythm to the French Riviera in summer, the way people travel, gather, take care of themselves, and it connects deeply with what Alo stands for.
“From studio to street, Alo elevates wellness into a daily luxury, and now we want to be present in the destinations where our community lives the season. For me, it reflects exactly how we want to build Alo: close to our customers’ lives, with intention, and for the long term.”
Summer Nacewicz, Alo’s EVP of Marketing and Creative, said, “This moment on the Riviera reflects Alo’s belief that luxury is defined by how you feel. Summer really feels like the savasana of seasons, a time when you can take a moment of presence to recover while also recharging for what’s next.
“At the Cannes Film Festival, and throughout the European summer season, we’re creating immersive spaces — from our beach takeover to our sanctuaries in Cannes and Saint-Tropez—that invite our global community to move, reset, and connect against one of the most iconic backdrops in the world.”
Image courtesy Alo Yoga
