Los Angeles-based activewear brand Alo Yoga appointed Benedetta Petruzzo, previously managing director at the Dior fashion house, to the newly created position of international chief executive officer.
Petruzzo began her career at Bain & Company in 2009 as a retail and luxury goods consultant. In 2015, she joined Kering Eyewear as the company’s project management leader, and, in 2019, rose to the position of EVP for Kering Eyewear in the country. In 2020, Petruzzo joined the Prada group as CEO of Miu Miu until 2023. Last year, she joined Christian Dior as CEO.
Petruzzo will be tasked with leading the activewear brand’s global growth and execution outside the US. In the role, Petruzzo will oversee international operations, focusing on client experience, market strategy, brand identity, and the development of Alo’s wellness category.
Danny Harris, co-founder and chief executive of Alo, stated, “We believe the future of luxury is wellness, and we’re building a global ecosystem around that belief.
“Benedetta’s luxury expertise, strategic rigor and feel for brand energy will help us take Alo’s momentum to the next level. She understands how to build desire at the highest end of the market while staying true to a brand’s DNA, which is exactly what this next chapter of Alo requires.”
Commenting on her new role, Petruzzo added, “In an increasingly discerning market, Alo’s strong DNA and vision will be crucial in shaping its sustainable long-term growth. Shared community values and a true connection with brand culture are essential to success today, and Alo has the credibility to connect products and experiences, from Sanctuaries and activations to digital experiences, with both community and culture.
“Alo isn’t just about the LA lifestyle or ‘studio-to-street’ coolness. It’s about mindfulness, intention and holistic wellness. Alo is a Club for like-minded individuals. The customer of the future expects brands to align with how they live, move, and feel. We see great potential for our community to grow globally. Alo is uniquely positioned to lead that future, and I’m honoured to help write its next chapter.”
Alo Yoga has seven locations in Europe, including two in Amsterdam, one in Dublin and four in London. The group operates 169 locations worldwide, including its flagship store in Seoul, South Korea.
Images courtesy Alo Yoga
