Alleson Athletic, a supplier of stock and custom uniforms, announced the appointment of Mark Watts as the new director of national sales. Watts most recently oversaw domestic and international sales, including big box retail accounts, for Schutt Sports as the regional director of sales.
With over 20 years of sales experience in sporting goods at the dealer level, Mark brings a wealth of industry knowledge and expertise having worked across key functions of the hard goods side of the business. In this new role, Mark will report to Todd Levine, President of Alleson Athletic.
Mark is ready to “take on this new challenge and exciting opportunity” at Alleson Athletic. He will oversee strategic direction and management for all of Alleson and Warrior/Brine team apparel sales. “Alleson has always had a great reputation in the industry and I’m looking forward to building on their successes,” said Watts.
“I am very pleased that Mark will be leading the Alleson Sales force,” said Levine. “Mark knows the team business, the market and our dealers incredibly well, and I know this will have an instant positive impact on our business. I feel incredibly fortunate to have him join our winning team.”
Alleson Athletic is a leading manufacturer and distributor of stock and custom team apparel and accessories for the athletic marketplace. Family owned and operated since 1933, Alleson Athletic’s success is built upon their ability to provide a wide selection of high quality in-stock goods, with exceptional value and service. The company operates under four divisions; including Alleson Athletic, Alleson Cheerleading, Alleson Sublimation and Warrior/Brine team apparel. Products for youth and adult athletes, at any level, can be purchased through qualified dealers throughout the United States and Canada. For more information, please visit the company’s website at www.alleson.com.
