NHL Exchange, the annual licensed products and retail trade show of the National Hockey League, is coming to the Air Canada Centre, home of the Toronto Maple Leafs, from July 20 through  July 21.


Now in its sixth year, the NHL Exchange will feature the largest offering of NHL licensed products in the world. On the heels of a record-setting 2010-11 season in retail and merchandise sales, NHL licensees, retailers, and sales representatives from all 30 Member Clubs are planning to gather at the NHL Exchange to explore ways in which to continue the momentum into the 2011-12 NHL season through emerging consumer product and retail trends.

More than 500 guests, including NHL licensees, retailers, partners and club merchants are expected to attend the two-day trade show. Top sports licensing brands, including Reebok, Sher-Wood, New Era Cap, WinCraft, Red Jacket, JF Sports Canada, Mustang Drinkware, Old Time Hockey, Hunter, Forever Collectibles, and Forty Seven Brand, will occupy the more than 100 booths expected at the NHL Exchange.


“This years NHL Exchange will feature the largest assortment of NHL licensed products in the world, said Brian Jennings, NHL Executive Vice President of Marketing. The goal of the NHL Exchange is two-fold-preview the wide assortment of exciting new products available for next season and provide a forum for our partners from all facets of our retail and consumer products business to collectively examine the ways in which we can exceed last seasons success.”