Flint, MI, September 2, 2020– Article One, the independent eyewear brand based in Flint, Mich., today announces the Sept. 3 launch of the GTGlass collection in collaboration with running brand Ciele Athletics™. In homage from one style-driven brand to another, the AO X Ciele GTGlass is inspired by retro sport aesthetics and merges Article One’s […]
Agency: Outside PR & Marketing
CamelBak Reimagines Spring 2021 Bike Collection With New Pro Series Bike Packs
Petaluma, CA, August 20, 2020– CamelBak®, the global leader in award-winning personal hydration products, introduces the new Pro series for spring 2021 as part of its continued expansion of the brand’s award-winning bike pack collection. Packs in the lineup incorporate CamelBak’s newest innovation—a new Air Support™ Pro Back Panel, along with thoughtful design details, that creates […]
Mammut Pushes BarryHeart 3.4 Firmware Update For Barryvox S and Barryvox
Leading mountain safety brand installs preeminent firmware upgrades
CamelBak Introduces The Redesigned Forge
Petaluma, CA, August 13, 2020– CamelBak®, the global leader in award-winning personal hydration products, is excited to announce the launch of the new Forge® Flow, the redesigned travel mug for convenient one-handed use, for spring 2021. “Forge consistently tops user reviews and product tests and we’re constantly asked by consumers when we are going to bring […]
CamelBak Introduces 50 Percent Recycled Material Into Spring 2021 Product Line
The leading hydration brand introduces TritanTM Renew into water bottles
ElliptiGO Bike For Humanity II With Bill Walton And Friends Sets Participation Records
San Diego, CA, July 30, 2020 – ElliptiGO Inc., creator of the world’s first elliptical bicycle, is proud to announce that the ElliptiGO Bike for Humanity II cycling event with Bill Walton and Friends (bikeforhumanity.com) held on Saturday, July 25th, 2020 set records for participation. More than 1,700 riders from more than 20 countries around the […]
BUFF Launches Performance Filter Mask
Filters 98 percent of airborne particles with a three-layer replacement filter system
Teva And Cotopaxi Team Up To Create A Sustainable Collection
Two outdoor brands partner on a colorful collaboration that gives back to youth
Tracksmith Launches Fellowship To Support New Voices in Running
Grant provides funds and mentorship for creatives to pursue a project that will elevate the sport
BUFF And UNICEF Join Forces To Provide Global COVID-19 Relief
Santa Rosa, CA, July 14 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced its corporate alliance with UNICEF. Having had a previous philanthropic partnership with the United Nations agency, BUFF® is expanding support by pledging two percent of its worldwide profits from 2020 […]
Tracksmith Introduces The Amateur Support Program For 2021 Olympic Trials
Track and field athletes invited to apply for gear stipend and mentorship
ElliptiGO Named Title Sponsor Of Bike For Humanity II With Bill Walton And Friends
San Diego, CA, July 6, 2020 – ElliptiGO Inc., creator of the world’s first elliptical bicycle, announced today that it is the title sponsor of the ElliptiGO Bike for Humanity II cycling event with Bill Walton and Friends (www.bikeforhumanity.com). Bike for Humanity II will take place around the world on Saturday, July 25th, 2020 with a […]
Title Nine Announces Third Annual Movers And Makers Pitchfest
Finalists attend two-day experience focused on mentorship, community, and entrepreneurship
Mountain Hardwear And American Mountain Guides Association Announce LGBTQIA2S+ Climbing Instructor Course
Richmond, CA, June 30, 2020 – Mountain Hardwear, in collaboration with American Mountain Guides Association (AMGA) and guidance from Lila Leatherman at Lamella Consulting has announced a three-day climbing course instructed by and in celebration of the LGBTQIA2S+ community. AMGA has offered the Single Pitch Instructor (SPI) rock climbing courses since 2008, but with financial backing […]
Global Sports Brand, Decathlon, Unveils Innovative 2 Seconds Easy Tent
The newest iteration of Decathlon’s famed 2 Seconds Tent revolutionizes tent setup and breakdown, making it easier than ever to set up camp
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal