Adidas entered into a multi-year partnership with Unrivaled, becoming the official uniform and performance apparel partner of the women’s 3-on-3 basketball league. Adidas replaced Under Armour.

Adidas will outfit Unrivaled with on-court uniforms and performance gear, provide apparel for all off-court basketball programming, and introduce a broader assortment of officially licensed merchandise, including authentic jerseys and lifestyle collections. Adidas and Unrivaled will also work together on initiatives designed to amplify player voices and support athlete storytelling.

The partnership will debut on the court at the start of Unrivaled’s 2027 season. Entering its third season, the league has expanded to eight clubs and 54 players, setting attendance records and recently reaching a $650 million valuation.

Adidas said the partnership underscores its’ continued investment in growing women’s basketball.

“We continue our journey to the be the next generation brand of basketball,” said Max Staiger, global general manager of Adidas Basketball. “Unrivaled shares our belief for what’s possible in women’s basketball and investing in athletes is the best way to grow the game. We’re excited to partner with the league to advance that vision through innovation, athlete empowerment, and new opportunities that grow the game at every level.”

“Adidas has a long history of investing in the athletes and moments that define this game,” said Candace Parker, president of Adidas Women’s Basketball. “Through this partnership, Adidas will bring elite performance innovation to Unrivaled athletes while continuing to invest in the future of women’s basketball at every level.”

“Our partnership with Adidas represents an important next step in Unrivaled’s growth and evolution,” said Alex Bazzell, Unrivaled co-founder and CEO. “Adidas shares our vision and commitment to investing in the future of women’s basketball, and together we’ll elevate the athlete experience, create new opportunities for our players, and service our fans even better.”

Image courtesy Adidas/Unrivaled