adidas will become the presenting partner of NBA All-Star Jam Session, the league’s interactive basketball theme park that will take place during NBA All-Star 2007 in Las Vegas in February.

NBA All-Star Jam Session presented by adidas will give the league’s official outfitter the ability to connect to NBA fans through a variety of immersive adidas experiences and branded programming, all of which will be focused around the concept of team. Activities will include an interactive “adidas Team Information Center” — the area welcoming all guests into Jam Session, dedicated adidas programming on the venue’s Center Court — the main attraction at Jam Session, an exclusive adidas basketball court themed around adidas’ “Believe in 5IVE” campaign, and interactive adidas Mobile Vehicles on-site.

NBA All-Star Jam Session presented by adidas will feature more than 400,000 square feet of interactive basketball activities at the Mandalay Bay Resort & Casino South Convention Center Feb. 15 – 19. Jam Session is the ultimate destination for basketball fans who want to experience the thrill and excitement of NBA All-Star 2007. Fans can come and share the passion and love NBA players have for the game of basketball by taking part in all that Jam Session has to offer. It is the only place where you can score on over 30 basketball-themed attractions; compare your hand and shoe sizes with those of your favorite NBA players; compete against your friends at on-court skills challenges; watch youngsters slam dunk and hit three-pointers at the Kids Zone, and see some of your favorite NBA and WNBA players and Legends all under one roof.

Fans can also shop for their favorite commemorative All-Star merchandise in the 10,000 square foot NBA Store at Jam Session where adidas will exclusively occupy approximately 1,500 square feet of space at the store entrance displaying the newest and most exciting adidas NBA All-Star apparel and footwear such as the 2007 NBA All-Star uniforms.

“adidas is excited to be the presenting partner of NBA All-Star Jam Session in Las Vegas,” said Stephen Pierpoint, Vice President of Brand Marketing for adidas America. “This partnership is a fantastic opportunity for adidas to expand our existing relationship with the NBA as the official uniform and apparel provider. Jam Session creates additional synergies that allow us to reach out to our fans and showcase the relationship in a fun and interactive way.”