Adidas reached an agreement to replace Under Armor as the University of Utah’s athletic gear provider. The deal is for seven years, starting on July 1, 2027.
Utah has been with Under Armour since 2008 for football and athletic department-wide since the 2011/12 season. The school signed a 10-year extension that was worth $65 million to the university in 2016.
Terms of the Adidas deal were not disclosed.
“The University of Utah strives for excellence in all that we do, and we are fortunate to have a world-class partner like adidas who also believes in the pursuit of excellence,” Utah Director of Athletics Mark Harlan said. “Adidas has an innovative spirit, a keen understanding of the power of sports and of the needs of athletes, and in this new era of intercollegiate athletics, we couldn’t ask for a better partner. I am grateful to the adidas team for their commitment to serving our Utah student-athletes and for creating unique licensed apparel that will energize our fans and supporters.”
Adidas and Utah will also prioritize NIL (Name, Image, and Likeness) opportunities for student-athletes across all 19 varsity programs.
“The University of Utah has established a premier athletic program that commands national respect and shares Adidas’ commitment to elevating student-athlete performance and fan experiences. We are proud to partner with the Utes and are excited about what we can accomplish together in the years to come,” said John Miller, Adidas president, North America.
Image courtesy University of Utah
