Adidas has entered a long-term partnership with the German Basketball Federation (DBB), becoming the official outfitter of all 23 of its national teams.
The agreement covers teams across 5-on-5 and 3×3 disciplines, including men’s, women’s and youth national teams.
As part of Adidas’ role as the general outfitter of the German Disabled Sports Federation (DBS), the partnership also includes the organization’s five national wheelchair basketball teams.
To mark the launch of the partnership, Adidas and DBB released the new DBB jerseys.
“The reigning world and European champions in the men’s game, the women’s team ahead of the World Cup in Berlin and the Three Stripes — what an incredible combination,” said DBB President Ingo Weiss. “We are very excited to welcome Adidas, a true global player, as our official outfitter. Adidas stands for outstanding quality, innovation, expertise, and attractive style — exactly what our national teams represent and embody. This is a fantastic foundation for the start of our collaboration, which we will shape together in a dynamic and successful way.”
With the DBB partnership, Adidas continues to expand its presence in German basketball. Franz and Moritz Wagner, as well as Satou and Nyara Sabally, both sibling duos, will represent Adidas with the national team and respective U.S. professional leagues, the NBA and WNBA. Additional brand ambassadors include European champion Andreas Obst, 3×3 Olympic gold medalist Marie Reichert, Emily Bessoir, and Frieda Bühner.
Marina Moguš, managing director of Adidas Central Europe, said, “The men’s national team’s European Championship title in September electrified all of Germany. We’re carrying that exact energy into our partnership with the DBB. We are incredibly proud to now be part of this powerful basketball moment in Germany, and, together with the DBB, we want to show that basketball is a culture that goes far beyond the game itself.”
Image courtesy Adidas
