Kansas University officials announced that Kansas Athletics and Adidas have agreed to renew their footwear and apparel partnership through 2019. The commitment extends by six years the original eight-year agreement between Adidas and KU, which was signed in 2005.
According to the release, the six-year extension is a sponsorship and product-allowance agreement worth in excess of $26 million.
We have been extremely pleased with our partnership with Adidas, KU athletic director Sheahon Zenger said in the release. Adidas promised quality and dedication to service to all our teams and they have delivered what they promised. The fact that adidas eagerly sought to extend our partnership clearly demonstrates to us their continued understanding of the tremendous value of the entire Kansas Athletics program.
