Adidas is partnering with Simon, the shopping mall and outlet center owner, to bring soccer fan experiences and programming to select Simon propertu destinations this summer as the World Cup arrives in North America.
Adidas will host events at Del Amo Fashion Center (June 14), Houston Premium Outlets (June 18), Sawgrass Mills (June 27), and Phipps Plaza (July 15). Each event will feature interactive fan zones and Adidas product experiences.
A large-scale Adidas Match Ball installation will serve as a centerpiece of each block party and travel to additional Simon locations throughout the summer.
“Together with Adidas we’re creating an unforgettable fan experience across Simon destinations nationwide,” said Lee Sterling, Simon’s chief marketing officer. “With Adidas’s deep connection to soccer and Simon’s unmatched national reach, we’re delivering engaging experiences that connect communities through a shared love of the game.”
Adidas retail locations at 90 Simon centers will also feature enhanced in-store activations.
Image courtesy Adidas
