The NBA and Adidas have expanded their relationship to make the
leagues official global uniform and apparel provider the presenting
partner of NBA London Live 2013. The Detroit Pistons face the New York Knicks in the O2 Arena on Thursday, Jan. 17.
As presenting partner, Adidas will have a significant presence around the game. adidas will have significant branding in-arena including two logos prominently featured on the court, and will also conduct on court fan competitions and a comprehensive social media campaign around the game. Both teams will also wear commemorative NBA London Live 2013 presented by Adidas shooting shirts to mark the occasion, with additional Knicks and Pistons merchandise available in-arena and at retail outlets including the adidas Store on Londons Oxford Street.
Also as part of the partnership, Adidas will connect with NBA fans globally through the leagues international broadcast partners and digital platforms including NBA.com, NBA LEAGUE PASS International, Facebook and NBA All-Access fan e-newsletters. adidas will also be presenting partner of the NBA London Live 2013 Party that will see guests and celebrities entertained in an exclusive central London location on the eve of the game.
The world watched Europes passion for basketball during last summers games, and were excited to partner with the NBA to continue that momentum and grow the game through great fan experiences and products, said Lawrence Norman, adidas vice president of global basketball.
We are delighted to expand our long-standing global partnership and have adidas serve as the presenting partner of this historic NBA event, said Benjamin Morel, Senior Vice President, NBA Europe. NBA London Live 2013 presented by adidas is a great showcase of our game and provides adidas with an excellent opportunity to connect with NBA fans in the UK and across Europe through a range of exciting in-arena, media and retail promotions.
