Italia Independent and Adidas have signed a four-year global agreement in which Italia Independent will design, produce and distribute Originals eyewear. The agreement comes after the success of the eyewear collection inspired by the iconic sneaker, the Superstar, launched in March of this year.
The partnership is not merely a licensing contract but a union of each brand’s strengths to create an innovative business model. The heart of the relationship is represented best by the “lock-up logo” that features the Adidas Originals iconic Trefoil together with the Italia Independent logo, underscoring the deep commitment of both companies to each other.
The collections will be loyal to the DNA of the adidas Originals Brand, so that the eyewear will be perfectly integrated into its entire product range. The new eyewear will be presented in January 2016.
