Adidas Partners with Glo Brands to Enter Safety Footwear Market

Adidas AG entered a long-term partnership with Glo Brands B.V., a business unit of Bunzl plc, to expand its presence in the safety footwear market.

The company will launch its first safety footwear collection for challenging work environments under the Adidas Pro Work brand in the second quarter of 2026. The collection will support construction, maintenance and logistics workers.

Lauren Mooney, general manager of GLO, said in a media release, “Partnering with GLO ensures category-leading safety expertise, global reach and responsible sourcing.

“As a business unit of Bunzl plc, GLO translates Adidas’ design vision into specialist footwear backed by rigorous supply chain standards. Adidas and GLO together are suited to bring to market best-in-class safety shoes where uncompromising protection meets unique Adidas style.”