For Soccer Ventures (FSV) based in Philadelphia, PA, announced a strategic partnership making Adidas the official athletic apparel sponsor for Verizon Copa Alianza, Ford Copita Alianza, TUDN Alianza Femenil, Alianza 5v5, and Allstate Sueño Alianza.

All the finalist teams from each of the Alianza tournaments nationwide will receive free Adidas uniforms. The best players from Allstate Sueño Alianza will also play with Adidas uniforms in their showcase games against MLS Next Academies.

“Adidas is the premier soccer brand in the world and this partnership will elevate the experience for all Alianza de Futbol participants,” said Aaron Maines, COO, For Soccer Ventures and owner, Alianza de Futbol. “We are working hard to ensure that Alianza continues to serve the Hispanic community and partnering with Adidas is another sign of our commitment.”

“We are proud to partner with Alianza de Futbol, who has built an incredible platform over the last nearly 20 years, to identify and support thousands of Hispanic soccer players and their families across the U.S.,” said Skate Noftsinger, director, sports marketing, Soccer North America, Adidas. “We will work together to provide inspiration and create more opportunities for boys and girls in the game and promote synergies across the North American soccer landscape including Major League Soccer, MLS Next and the Mexican National Team.”