Adidas Outdoor has completed their selection of agencies for the West Coast and Hawaii.
The Hartford Sales Group has been named to the Southwest and the Hawaiian Islands will be handled by RCP Pursuits.
The Hartford Sales Group is an award winning agency celebrating its 26th year serving the sporting goods, outdoor, and sports specialty markets in California, Arizona, and Nevada. The five-person company is headed by Larry Hartford who is joined by Kevin Alexander, Justin Hartford, Heather Iantorno, and Gina Tarantino.
The Hartford Sales Group is an award winning agency celebrating its 26th year serving the sporting goods, outdoor, and sports specialty markets in California, Arizona, and Nevada. The five-person company is headed by Larry Hartford who is joined by Kevin Alexander, Justin Hartford, Heather Iantorno, and Gina Tarantino.
“The athletic spirit of Adidas Outdoor makes them an excellent fit for our agency,” said Hartford.
Cindy Pacheco created RCP Pursuits to represent Adidas Outdoor in the Hawaiian Islands. Pacheco and her husband Rob have owned Hawaii Forest & Trail since 1993, leading visitors to the awe inspiring destinations of the Big Island like rainforests, waterfalls and volcanoes. “Now I get to embark on a new business adventure introducing Adidas outdoor to island adventurers,” said Pacheco.
Adidas enters the U.S. Outdoor market with a newly developed range of footwear, apparel and accessories, including the TERREX concept, which debuted in Europe in 2009 to great reviews. The collection will be available in the U.S. at selected Outdoor specialty retailers starting fall 2011. Long-time adidas partner Agron Inc. will be the official and exclusive distributor for Adidas Outdoor products in the U.S. Retail partners will be able to preview the line at the Outdoor Retailer Show in Salt Lake City, Utah in January 2011.
Cindy Pacheco created RCP Pursuits to represent Adidas Outdoor in the Hawaiian Islands. Pacheco and her husband Rob have owned Hawaii Forest & Trail since 1993, leading visitors to the awe inspiring destinations of the Big Island like rainforests, waterfalls and volcanoes. “Now I get to embark on a new business adventure introducing Adidas outdoor to island adventurers,” said Pacheco.
Adidas enters the U.S. Outdoor market with a newly developed range of footwear, apparel and accessories, including the TERREX concept, which debuted in Europe in 2009 to great reviews. The collection will be available in the U.S. at selected Outdoor specialty retailers starting fall 2011. Long-time adidas partner Agron Inc. will be the official and exclusive distributor for Adidas Outdoor products in the U.S. Retail partners will be able to preview the line at the Outdoor Retailer Show in Salt Lake City, Utah in January 2011.
