Luxury fashion brand Casablanca Paris has appointed Priya de Souza, formerly the senior director of global marketing communications at Adidas Originals, as its chief marketing officer.
Since 2021, de Souza has overseen global marketing communications for Adidas Originals, orchestrating high-profile campaigns that have included collaborations with Gucci, Balenciaga, and Grace Wales Bonner. She also led the brand’s social and press relations strategies.
Prior to that, de Souza was the global brand director at Exposure from October 2019 to March 2021, having joined after one year as brand director at Agent Provocateur.
De Souza will report directly to CEO Frédéric Lukoff and work closely with the house’s Founder and Artistic Director, Charaf Tajer.
“Priya and I have known each other for fifteen years. It’s a pleasure to welcome such a brilliant and sensitive person to the industry,” said Tajer in a media release. “She has a rare ability to understand both the industry and the social movements that shape our world. I’m delighted to be writing the brand’s next chapter with her.”
Image courtesy Casablanca Paris
