On July 5, adidas opened its largest Brand Center worldwide in Beijing, China. The facility will offer products from both adidas divisions – Sport Performance and Sport Style.
The “experience zones” in the facility include miCoach Core Skills, the recently launched mi Originals, mi adidas, a dedicated 'Urban' area for pop-up exhibitions and events, a basketball court on the rooftop and a kids' interactive zone for younger fans.
One of the highlights of the new adidas Brand Center is miCoach Core Skills, an interactive zone where customers can utilize innovative adidas technologies normally only available in professional level sports facilities.
Also premiering is the 'Urban' area on the top floor of the adidas Brand Center – a new space dedicated to exploring and showcasing trends and ideas in art, music and culture.
Visitors can also visit the Olympic Brand Launch Area, where consumers can get familiarized with the products, designs and technologies that adidas has developed for the Olympic Games.
Services available include product delivery, ticket sales, shirt printing pick-up and an exclusive adidas stylist service. At the Concierge Desk, visitors can also sign up to join the adiClub, an exclusive group for the most passionate adidas fans.