Adidas Extends A.C. Milan Deal; Nike Nears Same With Inter Milan

Adidas and A.C. Milan have extened their sponsorship deal until the end of 2017. Under the new agreement adidas will also design, produce, distribute and promote a wide range of non-sport related A.C. Milan merchandising articles.  Terms of the deal were not disclosed by Adidas or A.C. Milan.
 
“We have been partners with A.C. Milan since 1998 and this has allowed us to share so many exciting victories. And we are looking forward to many more incredible seasons like this past one,” said Herbert Hainer Chairman and CEO of the Adidas Group. “Every day adidas and A.C. Milan will work side by side to create more innovative products and to continue making football the most beautiful sport in the world.”
 
“A.C. Milan and adidas are a strong couple. We share strategic visions, internationality and attitude to innovation,” commented Adriano Galliani, Vice President and Managing Director of A.C. Milan. “We started with a traditional supplying contract and today we officially give adidas the worldwide licensing rights of our brand.”
 
During the 10-year partnership with adidas, A.C. Milan added nine titles to its list of trophies: two Serie A titles, one Coppa Italia, one Italian Super Cup, two UEFA Champions Leagues, two UEFA Super Cups and one FIFA Club World Cup. Three of these titles were won in 2007.

About The Author

Teresa Hartford

Teresa Hartford Group Publisher & Creative Director | SGB Media teresa@sgbonline.com | 704.651.5741

Adidas Extends A.C. Milan Deal; Nike Nears Same With Inter Milan

Adidas and A.C. Milan have extened their sponsorship deal until the end of 2017. Under the new agreement adidas will also design, produce, distribute and promote a wide range of non-sport related A.C. Milan merchandising articles.  Terms of the deal were not disclosed by Adidas or A.C. Milan.
 
“We have been partners with A.C. Milan since 1998 and this has allowed us to share so many exciting victories. And we are looking forward to many more incredible seasons like this past one,” said Herbert Hainer Chairman and CEO of the Adidas Group. “Every day adidas and A.C. Milan will work side by side to create more innovative products and to continue making football the most beautiful sport in the world.”
 
“A.C. Milan and adidas are a strong couple. We share strategic visions, internationality and attitude to innovation,” commented Adriano Galliani, Vice President and Managing Director of A.C. Milan. “We started with a traditional supplying contract and today we officially give adidas the worldwide licensing rights of our brand.”
 
During the 10-year partnership with adidas, A.C. Milan added nine titles to its list of trophies: two Serie A titles, one Coppa Italia, one Italian Super Cup, two UEFA Champions Leagues, two UEFA Super Cups and one FIFA Club World Cup. Three of these titles were won in 2007.

About The Author

Teresa Hartford

Teresa Hartford Group Publisher & Creative Director | SGB Media teresa@sgbonline.com | 704.651.5741

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