Rhoback, the performance activewear brand that blends a clean, lifestyle-inspired look, has opened its first 1200-square-foot store at the Barracks Road Shopping Center in Charlottesville, VA.
Founded by Matt and Kristina Loftus in 2016 as a class project while attending the University of Virginia’s Darden School of Business in Charlottesville, the enterprise has grown into a 100-person company with reported sales of “over three million products sold online.”
The couple launched Rhoback with co-founder Kevin Hubbard. The company’s logo is modeled after the Loftuses’ dog, Bunker.
Image courtesy Rhoback
