Active Ride Shop, based in Rancho Cucamonga, CA, and Tengram Capital Partners (Tengram) announced that Rick Mina, former Foot Locker executive, would take on the role of president. Esmail Mawjee has decided to transition into the role of a strategic advisor for Active. Esmail remains a shareholder in Active and retains his seat on the board of directors.

Citing personal reasons for wanting to spend more time with his family
in Texas, Esmail said that he is excited that Tengram would like him to
continue playing a key advisory role in the growth and development of
the Active brand.

We are excited that Esmail will continue to work with the Active team
in his new capacity. With new growth plans in place for the business,
Rick Mina will now assume the role of President, to help Active execute
its multi-channel growth strategy. Rick is an experienced retail
executive, capable of leading this new chapter for the business, while
keeping the Active brand committed to its core roots in skate and snow,
said Rich Gersten, Partner at Tengram Capital Partners.

Rick
Mina, former CEO and President of Foot Locker North America, brings over
35 years of retail experience to Active and has exemplified success
throughout his career. Rick held several leadership positions during his
tenure at Foot Locker. As CEO and President of Champs Sports, Rick led a
team that successfully turned around the business, and created a
profitable growth model, which has continued to exhibit success today

As
he enters his new role, Rick stated, Active has a tremendous growth
opportunity. Its culture, people and brand partnerships are key drivers
to future growth and success. With the investment from Tengram Capital,
we will more aggressively open new doors and invest in our systems,
digital, social and e-commerce capabilities. We anticipate significant
growth in the years to come.

In July, Active Ride Shop received an undisclosed investment from Tengram Capital Partners to build on the brands current momentum and to fund future expansion. The release cited plans to add more than 30 new doors in the next few years.

According to the most recent press release, Esmail maintained and stabilized Active Ride Shop’s business as president, after acquiring the company with Issa Ladha in July 2009 in bankruptcy procedings. It was under his leadership that the company was able to restore and renew its relationships with its brand partners. Esmail will continue to strengthen and build on those brand partnerships, while supporting the lifestyle and culture of skateboarding and snowboarding in his new role.

Established in 1989, Active Ride Shop has 21 retail locations throughout Southern California and a growing ecommerce business at www.activerideshop.com.

Previous and current investments for Tengram and its predecessor investment entity, Windsong Brands, LLC, include Tommie Copper, Deva Curl, Laura Geller Beauty, NEST Fragrances, Sequential Brands Group, Robert Graham, Joe Boxer, Field & Stream, and Design Within Reach.