Active Brands has appointed Amber Nero as Canadian Sales Manager for Kari Traa and Dæhlie brands, strengthening the company’s investment in the Canadian market as both brands continue to build momentum across North America.
In her new role, Nero will lead the commercial development of Kari Traa and Dæhlie in Canada focusing on “strengthening relationships with existing retail partners, identifying new opportunities for sustainable growth and expanding the presence of both brands nationwide.” Nero will work closely with Active Brands’ sales, marketing and brand teams to “ensure Canadian retail partners have the support, tools and brand activation needed to grow Kari Traa and Dæhlie in their markets.”
“With the strong momentum we’re seeing from both Kari Traa and Dæhlie in Canada, we felt this was the right time to put dedicated leadership behind the market. We believe there is significant opportunity ahead and want to continue investing in our Canadian business and our retail partnerships,” said Bob Donker, GM Active Brands North America. “Amber brings tremendous knowledge of the Canadian market, strong industry relationships and a deep understanding of how premium outdoor brands can succeed. Her experience puts us in a great position to build on the momentum we already have and take both brands to the next level in Canada.”
Nero brings extensive experience in the Canadian outdoor and sporting goods industry, having held roles with Peak Performance, Reef, Craft Sportswear, MEC and Fjällräven. Her understanding of the “Canadian consumer, retail landscape and specialty outdoor community, combined with her established industry relationships, gives Active Brands a strong advantage to accelerate the development of Kari Traa and Dæhlie in Canada.
Image courtesy Kari Traa
