Planet Propaganda has been contracted to provide marketing communications services for ACR Electronics, Inc. Based in Ft. Lauderdale, Fla., ACR has been a global leader in safety and survival equipment for more than 50 years.
“ACRs personal locator beacons, EPIRBs, and other safety signaling products have to work because theyre used to save lives in extreme situations, ” says Rob Sax, president and brand director at Planet.
Sax continues, “But mountain bikers, climbers, hikers, hunters and other everyday adventurers can also find themselves in life-or-death situations. Were excited to help ACR position their brand and products for the outdoor market.”
Supporting this goal, Planet's initial work with ACR includes brand messaging and identity work, and a new tradeshow presence, scheduled to premiere at the Outdoor Retailer Summer Market in Salt Lake City this August.
Among the rescues for which ACR was highlighted in 2007 were a sailboat crew off the coast of Northern California, a seaplane pilot in Minnesotas Voyageurs National Park, an injured ATV rider in Oregon, a disabled motorist in Utah, a fisherman caught in Tropical Storm Barry 85 miles from Floridas Cape Canaveral, a stranded backpacker in Texas Big Bend National Park, and an experienced group of hikers in Grand Canyon National Park. ACRs products also have been featured on CBS, NBC and CNN, and in The New York Times.
Planet Propaganda is a design, advertising, and interactive company committed to shaping passion-based brands. Founded in 1989 in Madison, Wis., Planet serves a varied roster of national clients, including Trek and Gary Fisher bicycles, Harley-Davidson, Teva Footwear, and Jimmy Johns Gourmet Sandwiches. For more information, please visit http://www.planetpropaganda.com.
Among the rescues for which ACR was highlighted in 2007 were a sailboat crew off the coast of Northern California, a seaplane pilot in Minnesotas Voyageurs National Park, an injured ATV rider in Oregon, a disabled motorist in Utah, a fisherman caught in Tropical Storm Barry 85 miles from Floridas Cape Canaveral, a stranded backpacker in Texas Big Bend National Park, and an experienced group of hikers in Grand Canyon National Park. ACRs products also have been featured on CBS, NBC and CNN, and in The New York Times.
Planet Propaganda is a design, advertising, and interactive company committed to shaping passion-based brands. Founded in 1989 in Madison, Wis., Planet serves a varied roster of national clients, including Trek and Gary Fisher bicycles, Harley-Davidson, Teva Footwear, and Jimmy Johns Gourmet Sandwiches. For more information, please visit http://www.planetpropaganda.com.
