With Macy’s and Kohl’s gaining some criticism for opening their stores on Thanksgiving, Academy Sports + Outdoors announced that it planned to stay closed on Thanksgiving and open at 5 a.m. on Black Friday. It’s also promising some  “Early Access” Black Friday deals in mid-November.

“As a family-oriented store, it is important for our associates to be able to spend the holiday with family,” says Rodney Faldyn, Academy Sports + Outdoors President and CEO. “Customers who want to shop our Black Friday Hot Deals early can do so on academy.com from the convenience of their home on Thanksgiving Day, or visit their local store when we open at 5 a.m. on Black Friday.”

Leading up to Thanksgiving Day, Academy Sports + Outdoors will provide customers access to shop its Black Friday deals early through three major sales events-Early Access, Black Friday Starts Now, and Black Friday. The “Early Access” event will offer Black Friday deals earlier than ever, beginning Sunday, Nov. 16.

All that week, the stores and academy.com will have Black Friday prices on this year’s hottest gifts including bikes, Razor scooters and ride-ons, branded athletic footwear, apparel and fleece from Nike and Under Armour, Columbia outerwear, hunting camo and gear, particularly youth archery made popular by the Hunger Games trilogy and films, fitness equipment, electronics including wearable activity trackers from Jawbone, Yeti coolers, game tables, trampolines, basketball goals, and more.

The following Sunday, Nov. 23, begins its “Black Friday Starts Now” event offering access to even more of Academy’s Black Friday Hot Deal products and pricing to help its customers avoid the long lines on Black Friday. Additional Doorbuster Hot Deals will become available online Thanksgiving Day and throughout that weekend in stores and on academy.com.

To accommodate its customers busy holiday schedules, all Academy Sports + Outdoors stores will begin staying open an hour later on Dec. 8 and then offer extended shopping hours from 7 a.m. to 11 p.m. Dec. 14th through the 23rd.

Holiday Store Hours

Dec. 8-13, open 8 a.m. to 11 p.m.
Dec. 14-23, open 7 a.m. to 11 p.m.
Open Christmas Eve 7 a.m. to 6 p.m.
Closed Christmas Day
Dec. 26, open 7 a.m. to 10 p.m.
Dec. 27, open 8 a.m. to 10 p.m.
Dec. 28, open 9 a.m.-8 p.m.
Dec. 29-30, open 8 a.m. to 10 p.m.
New Year’s Eve 12/31, open 8 a.m. to 8 p.m.
New Year’s Day 1/1, open 8 a.m. to 10 p.m.