Academy Sports + Outdoors announced the launch of its online shopping site – academy.com.

“Our customers have been asking for it, and were thrilled to give them the opportunity to shop our great selection of quality products online,” says Rodney Faldyn, Academy Sports + Outdoors president. “By making our product available online, were able to reach so many new customers while giving our existing ones a chance to become even more familiar with Academy.”

Academy said it launched Wednesday a comprehensive multi-media marketing campaign featuring Danica Patrick and incorporating academy.com, social media networks, Academy stores and promotional events. To view the commercial featuring Danica Patrick, go to youtube.com/academydotcom.

“I love being a customer and a partner of Academy Sports + Outdoors,” says Patrick. “I am excited that I can now get on my laptop, go to academy.com, and purchase great products from home or on the road.”

The website features an inventory of 100,000 items available, and customers can purchase any of these products with just a couple of clicks.