Academy Sports has launched Academy Retail Media (ARM), a retail media network designed to connect brand partners with Academy’s customers and link ad exposure to both online and in-store sales. ARM integrates Academy’s stores, e-commerce platforms, and customer data to support its omnichannel growth strategy.
With more than 320 stores across 21 states and a base of 52 million verified customers, ARM offers purchase-based audience intelligence, omnichannel activation, and closed-loop measurement, including same-SKU sales, brand halo, and incremental lift. Academy said brands will be able to target campaigns toward “Always Game Families,” or active households with children in sports that purchase across eight or more categories and spend approximately twice as much annually as the average sporting goods and outdoor consumer. Academy said several national brands are already activating ARM campaigns across awareness, consideration, and conversion.
“ARM is a natural extension of how Academy is growing our business and deepening relationships with customers and brand partners,” said Chad Fox, executive vice president and chief customer officer. “Our stores, digital platforms, and customer insights give us a distinct view of how active families and sports and outdoor enthusiasts shop. By bringing those strengths together, we can help brands engage customers more meaningfully, demonstrate the business impact of their investment, and create a better, more personalized Academy experience.”
More information on ARM is available here.
Image courtesy Academy Sports
