Backcountry announced plans to open brick & mortar retail locations beginning May 2021. The retailer currently has one store adjacent to its fulfillment center in Salt Lake City, UT, and will expand its retail footprint this year with two new stores, the first of which will open in Park City, UT, followed by a location in Boulder, CO.
Backcountry has created an online shopping experience with its customer service team known as Gearheads. Gearheads are individuals who live for the outdoors including former pro athletes, gear junkies, 100-day-a-year skiers, and all-around industry gurus. At each new retail location, customers will be able to meet in person with a Backcountry Gearhead for trip planning, gear and apparel purchases and concierge outdoor guidance.
“Backcountry has always sought to connect people with their passions through the best gear and expertise we have to offer,” said Backcountry CEO, Melanie Cox. “With our retail locations, our goal is to equip our customers with the gear, knowledge and the confidence they need to get outside by combining the expert guidance of our Gearheads with our expansive product assortment.”
Backcountry’s expansion into offline shopping is a fresh take on outdoor retail that extends its online offerings to a physical setting. The retailer plans to create a memorable customer experience while filling the gaps that it feels exist in today’s traditional outdoor retail store. Its new locations will offer guidance and convenience and provide a resource hub for the community in which they are located.
Backcountry’s retail shops will also serve as gathering spaces, where the outdoor community can come together. All of the merchandising fixtures are designed in a modular fashion to host guest speakers, “how-to” discussions with Gearheads, film screenings, and other community events once it is safe to do so.
Backcountry will work to connect with the local community by supporting local organizations, fostering long-lasting partnerships, and organizing volunteer service days. The retailer is prioritizing community building and engagement to give back and promote outdoor accessibility for all.
“Our retail spaces are designed to be experiential, interactive, and engaging,” said Cox. “We want to give our customers a shopping experience that truly allows them to find everything they need, beyond gear and apparel. We want to support their aspirations, fuel their adventures, share stories and make the planning and preparation an easy and enjoyable process.”
The integrated online/offline retail model will allow customers to browse products from both stores and its website. For example, if customers can’t find exactly what they are looking for in-store, they can see what options are available online. Backcountry will offer free two-day delivery for orders over $50 to anywhere in the country. Select locations will be able to provide same-day delivery.
Photo courtesy Backcountry