Isis, which was acquired last year by American Rec, is moving its headquarters from Burlington, VT to Boulder, CO in a move designed to take advantage of American Rec's established pool of resources. Company president, founder, and former owner Carolyn Cooke will continue working with Isis until the move to Boulder is complete.
American Rec said the relocation will allow Isis to grow and flourish by taking full advantage of resources already in place in Boulder, including American Rec's product development, marketing department, and management team.
“Here at American Rec, we're very impressed with ISIS and the work founder Carolyn Cooke and her team have done to envision and create a fantastic line of women's apparel,” said Dale Philippi, CEO of American Rec. “To ensure the continued success and growth of the brand, we've decided to move ISIS to Boulder where we have assembled a dedicated team and created a base of operations worthy of the finest outdoor brands anywhere.
“Under the newly developed apparel group of American Rec, made up of Royal Robbins, Sierra Designs Apparel, ISIS, and led by Bob Orlando, we hope to create apparel synergies and functional excellence while maintaining specific brand identities.”
