Bridgestone Golf announced a new collaboration with Eastside Golf to include custom-printed Tour B X golf balls in a limited-edition package, timed with the Eastside Golf Invitational, to be played at Liberty National on September 16.
“It is very cool to be working with Eastside Golf,” said Dan Murphy, president of Bridgestone Golf. “Not only are they great to work with, but Eastside is also growing the game of golf, and they are doing it in a way that is authentic to their brand, and we are proud to be partnering with them on this collab.”
Eastside Golf, co-founded in 2019 by Olajuwon Ajanaku to provide funding to support his pro golf career and Earl Cooper, who played on the Morehouse College golf team with Ajanaku, has grown into a lifestyle brand with clients that include Patrick Mahomes, Chris Paul and former President Barack Obama.
“The Tour B X is an incredible product, and we’re honored to have our Swingman logo featured on these high-performing golf balls,” said Ajanaku. “As a professional golfer myself, I know how important it is to have a ball you can count on, and now with Bridgestone, we’re offering golf balls that not only perform on the course but also bring an element of style and authenticity to the game.”
The collaboration is part of a broader relationship between Bridgestone and Eastside Golf to increase access and support greater equity in the game.
The Bridgestone Golf x Eastside Golf limited edition 2024 Tour B X will feature the Bridgestone logo on one side of the ball and the Eastside Golf Swinging Man logo on the other. It will also come in limited-edition packaging. The dozen boxes will be available on bridgestonegolf.com, eastsidegolf.com and at select retail locations.
Image courtesy Bridgestone Golf x Eastside Golf
