American Apparel is expanding its reach in the Australian and New Zealand markets by releasing its 2024 product line through a dedicated e-commerce website.
“We are thrilled to be increasing access to American Apparel for shoppers in Australia and New Zealand, who can now buy this iconic brand with just the click of a button,” said Chuck Ward, president of sales, marketing and distribution at Gildan Activewear SRL. “We will also be bringing our newest collections and styles of American Apparel to those markets and supporting the brand with our Craft the Culture campaign. This campaign encourages our customers to channel their creativity, express their individuality and create timeless memories through our products.”
The B2C website offers a retail experience for consumers in the region, with expedited shipping options and dedicated customer support. The site sells the latest styles within American Apparel’s 2024 collection, including the ReFlex lightweight fleece, the new Heavyweight cotton garment dyed t-shirt and muscle tee, the Pique unisex mockneck t-shirt and matching unisex gym shorts, the sueded unisex t-shirt, and the unisex CVC Henley tee. In addition, American Apparel staple products, including the 2001 fine jersey unisex tee and the 1301 heavyweight cotton unisex tee will also be sole on the site.
American Apparel’s range of styles will continue to be available at wholesale. The company is supporting the launch with a comprehensive digital marketing strategy to increase brand reach in the region and through live activations at key music events, including the Rolling Stones Magazine Awards on March 26 and Byron Bay’s Bluesfest on March 28.
Image courtesy American Apparel
