9Round Kickboxing Fitness, headquartered in Greenville, NC, announced that Co-founder Heather Hudson has been named its new chief executive officer. Hudson previously served as the chief operating officer of the fitness franchise.Hudson and her husband, professional kickboxer Shannon Hudson, founded 9Round in 2008 to “make kickboxing an approachable and inclusive fitness option.” Heather has been managing communications, franchise support, and operational systems for over 17 years.
“This is an exciting time for 9Round, and I’m honored to step into this role as someone who’s been committed to this brand since its inception,” said Heather Hudson. “My mission as CEO is to lead with intention, making sure our owners feel seen and valued and our members feel challenged, guided and inspired.
“A key initiative is our new Trainer Ranking System that focuses on the service and skill level of trainers. This will enhance the member experience and give owners the tools to have studios their communities can’t stop talking about.”
Hudson’s appointment as one of the few women leading a global fitness brand reflects a milestone in the industry, underscoring 9Round’s commitment to evolving with the fitness landscape. Her leadership also represents a key alignment with the brand’s majority-female member base and owner base, which comprises nearly 50 percent of the total.
9Round Kickboxing Fitness has over 350 locations worldwide.
Image courtesy 9Round Kickboxing Fitness
