Super73, the American lifestyle adventure brand specializing in electric bikes, believes it has set the stage when it comes to “relentless innovation and a premium riding experience.” The company credits its success to its global distribution partners and is now set to take things a step further with the expansion of its European distribution network.
The company, which is headquartered in Irvine, California, is adding three new distribution partners in the UK and Europe, with new partnerships with Rizsel in France, Urban Drive in Switzerland and Mount Green Cycles in the UK marking an important milestone for the company.
“These distributors will play an impactful role in further developing the Super73 brand by supporting local dealer networks, expanding market opportunities, and ensuring a high level of service and support for customers,” the company said in a media release. “As Super73 continues to shape its product assortment to meet the needs of the evolving e-bike community and gears up for a massive year ahead, these key partnerships will be instrumental players for what’s in store in 2027.”
Travis Erwin, CEO, Super73, said Rizsel, Urban Drive, and Mount Green Cycles each bring deep local market knowledge and a genuine commitment to taking care of their customers. For Super73, building a strong partner ecosystem across the region is expected to help deliver “an exceptional brand experience” while strengthening the company’s position as an industry leader.
“That matters enormously to us because it reflects how we want Super73 to show up in every market: approachable, accountable, and focused on building community around the brand,” Erwin noted. “As we look for like-minded distribution partners in Germany, Spain, and the Benelux, we are being thoughtful about finding people who share those same values. We recognize that our distributors are an extension of Super73, and in many ways, they are our customers too. Our goal isn’t to build transactional partnerships. It’s to build lasting relationships with people who believe in the brand, understand their markets, and want to grow alongside us for years to come.”
Image courtesy Super73
